1.Brand Philosophy

Since its inception, LIXIANG has taken "creating a mobile home, creating a happy home" as its brand mission. It precisely targets the family user group and conducts in-depth research on various needs in family travel scenarios, from spatial layout, comfort configuration to intelligent experience. Every detail is built around enhancing the happiness of family travel, committed to bringing users an unprecedented travel experience.

2.Development History

LIXIANG's development has not been smooth sailing, but it has always been firmly moving towards its goals. In 2015, Li Xiang founded Che He Jia (later renamed LIXIANG) and embarked on the path of car manufacturing. Although the initially planned SEV model was discontinued due to policy risks and other issues, LIXIANG quickly adjusted its strategy and focused on building LIXIANG ONE. In 2019, LIXIANG ONE was officially delivered. This car innovatively adopts an extended range electric system, solving users' range anxiety. At the same time, with advantages such as large space and intelligent configuration, it quickly gained a foothold in the market and became the sales champion of new energy SUVs. Afterwards, LIXIANG continued to expand its product line, exiting the L series (L9, L8, L7, L6) and pure electric MPV LIXIANG MEGA, with an increasingly diverse product matrix.

3.Core Technology

*Extended range electric technology: This is LIXIANG's early core technological highlight. Taking LIXIANG ONE as an example, its extended range electric system allows the vehicle to run purely electric during daily urban commuting, meeting the needs of environmental protection and low-cost travel; During long-distance travel, the range extender starts generating electricity to provide continuous power to the vehicle, addressing concerns about range. This "gasoline and electricity" mode combines the advantages of pure electric vehicles and gasoline vehicles, providing users with great convenience.

*Intelligent driving technology: LIXIANG has invested heavily in the field of intelligent driving and insists on self-developed core technologies. Through end-to-end big data models, vehicles can learn and adapt to users' driving habits, achieving personalized intelligent driving experiences. For example, LIXIANG fully pushes the nationwide map free NOA function and pushes the end-to-end+VLM system of autonomous driving technology architecture to all users, making driving safer and more convenient. Even in complex road conditions, it can provide timely reminders and assistance to drivers.

*Intelligent Space Technology：The intelligent cockpit created by LIXIANG provides intelligent services to every passenger in the car through a four screen interactive system. The independent entertainment screen in the passenger seat, electric leg rests in the second row, and heating comfort features not only enhance the sense of technology inside the car, but also meet the needs of different members during family travel, truly turning the car into a mobile home.

4.Product Series

*L Series

**L9:Positioned as a family six seater flagship SUV, it is the flagship full-size model of the extended range electric platform. It has a spacious and comfortable interior space, with ample space for both driving and luggage loading. Equipped with magic carpet air suspension, it can effectively filter road bumps and provide a smooth and comfortable driving experience for passengers inside the car; The intelligent driving assistance system has also reached the leading level in the industry, adding safety assurance to long-distance travel.

**L8:On the basis of inheriting the advantages of LIXIANG ONE, the family's six seater luxury SUV has undergone a comprehensive upgrade in appearance, interior, and configuration. High quality materials are used inside the car to create a luxurious atmosphere; The various functions of the intelligent cockpit are more complete, providing more fun and convenience for family travel.

**L7:A flagship SUV with five seats for families, while ensuring ample space and comfort, places greater emphasis on the driver's handling experience. Its powerful performance and precise chassis tuning make it easy to handle both urban roads and suburban self driving.

**L6:A family five seater luxury SUV with relatively affordable prices, more suitable for young families. Although it has a slightly lower positioning, it still possesses the core advantages of LIXIANG, such as pure electric range to meet daily commuting needs, rich intelligent configuration, etc. At the same time, it also has the iconic comfortable driving experience of the L series.

*MEGA:As LIXIANG's first 5C high-voltage pure electric vehicle and flagship MPV for home technology, MEGA, with its unique design, has a huge interior space to meet the travel needs of large families; The low wind resistance design not only enhances the endurance, but also makes the vehicle travel quieter and smoother. Make it a strong competitor in the pure electric MPV market.

5.User Experience

Many LIXIANG car owners have expressed that since the introduction of LIXIANG, the way and experience of family travel have undergone significant changes. On weekends, when the whole family travels, the spacious interior of the car allows both the elderly and children to ride comfortably. The external discharge function also allows for cooking and singing while camping outdoors, adding a lot of fun.

If you have plans to buy a car in the near future, why not take a look at this car? I believe it will definitely bring you surprises.

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Leah